29 Dec 2011

SEO - what's next?

As it is almost the end of the year, I thought it would be worth sharing this great article on The Most Popular SEO Posts Of 2011 from Search Engine Land.
2011 has been an extremely busy year for SEO's with the multiple panda algorithm updates, the freshness update, the rise of Google + and the ever growing importance of social networks and tools in link building.

Now more than ever it is crucial for businesses to not only understand onsite optimisation but also integrate all their link building and social activities into a complete search strategy.
In my view it is also vital for brands and companies to realise that SEO in itself is worthless if it doesn't bring traffic and revenue, and without having a clear understanding of what optimisation is bringing to the game, then results will be limited.

So here are my key terms/themes for SEO in 2012:

- Link building / Social media optimisation
- Conversion optimisation
- Advanced analytics

Happy new year and see you all in 2012