Digital marketing services for SMEs - SEO / Search marketing, link building, web analytics & reporting, social media, marketing strategy, usability, conversion optimisation.
3 Dec 2010
Back to SEO Basics With Keyword Research
As you probably know by now I'm a big fan of getting the basics right when doing SEO, so this article from High Rankings should be really helpful if you want to know more about keyword research.
24 Nov 2010
How To Make Your Social Media Strategy Accountable
How To Make Your Social Media Strategy Accountable
Another great article from Search Engine Land which clearly shows that using social media tools is not enough in today's very competitive environment. Having a social media strategy with clear goals / objectives and detailed reporting is crucial to know what you're getting out of your marketing and where to improve.
2 Nov 2010
blekko | slashtag search
Just playing around with a new search engine this morning after reading a bit about it in SEO newsletters recently.
More than the slashtag functionality which allows you to customise your searches, I have to say I'm very impressed with the SEO tool for each search results which gives you masses of info. Very similar to Google webmaster tools without the need to login or verify your site, so potentially fantastic for competitor research.
Have a go and let me know what you think.
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