Google instant - what's your view?

If you work in SEO (and even if you don't), you've probably heard about the launch of Google Instant. While the impact of this tool on SEO activities and online marketing as a whole has not been fully assessed yet, it led to some interesting and funny challenges for Google ( Good news lesbians - Google Instant may soon suggest you).

While I have not been able to test Instant yet, reading about it and looking at the Google intro video for it, I do feel that it could be a rather annoying feature for searchers. And Google being Google, it comes as a default setting, so unless you change your preferences, it'll remain there.
From an online marketing/SEO standpoint I am reserving judgment until I see results on paid and organic results, especially for businesses who rely heavily on these channels for revenue.

Did you get a chance to test Instant? What's your take on it?

Bing...and the Yahoo is gone

Well not totally gone actually, just 25% gone to be precise. Yahoo announced this week that 25% of its natural results are now coming from Bing, the first step of a planned transition (read more here).
Call me cynical, but is this going to make a difference on the way most SEOs work? somehow I don't think so as Google's dominance of the market means it will still remain the benchmark when optimising your site. And personally I've never been too impressed with Bing's results...but still, it is a big change in the industry so let's keep an eye on things over the next few weeks/months.

How do you feel about this transition? is this going to affect your work?

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I'm in the process of running usability tests for a website I'm working on, so if you fancy making some easy money, join now on Rochelle Dancel's blog (thanks Rochelle for hosting the form!)