I guess it shouldn't come as a surprise to Google, when you're the best at what you do, people will try and copy you, it's called competitive benchmarking!
From an SEO point of view, this may help companies achieve consistent rankings in both search engines, and therefore increased traffic. it will also solve some optimising headaches.
And as a searcher, it's not really going to change my habits, I'll still keep using Google.
Are you likely to change habits because of this?
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