Google instant preview has been available for a little while now, and up until now I've got to admit I didnt pay much attention to it.
However, an article in searchengineland this morning (Google Instant Preview: A Game-Changer For Landing Pages) about instant preview for paid ads made me think.
How is the fact that you can preview landing pages going to affect CTR and conversions? In my view it is not a game changer if you're already creating good landing pages with a high quality score for your paid campaigns. But I do hope that searchers use the functionality to select the right results for them.
It'd be really interesting to have some figures on how searchers use instant preview and how big a factor it has on their click behaviour from the SERPs.
Something to keep an eye on in the coming months.
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