Improve your SEO via paid search

Very good article on how looking at your paid search data can help you refine your organic seo - How PPC Can Improve Organic Search Conversions.

Paid search + organic optimisation = better results

While the article focuses mostly on conversions and how paid search results can help you drive your organic optimisation, it is important to remember another point: paid and organic search work hand in hand.

If you keywords produce results both on the organic and paid side, then customer confidence will be increased and the likelihood of them clicking through to your site will be greater.

Click path matters

Very often searchers will follow a path when looking for something, and this path will involve clicks on paid ads and organic results. if your keywords are present on the 2 channels, your CTR should increase along with your conversion levels if your landing pages are optimised.

The right balance

What's important is to find the right balance in your SEO strategy. I'd always recommend to work on your onsite SEO as well as developing paid search campaigns to maximise performance. And as the article shows, you can then take the learnings from your paid campaigns and apply them to your overall SEO strategy (and vice versa)

Life after Panda....it's all about quality content

How to deal with the effects of Panda and what techniques to use to make sure your site still gets indexed - another great article from search engine land: 5 New Tactics For SEO Post-Panda

As indicated by the demise of link farms, the latest google update focuses heavily on quality content, so if your site is optimised for users, with no duplicate content, then you shouldn't have to worry.

Along with good onsite optimisation, the name of the game is now even more so on link building and how good content can help you achieve top rankings.

Backlink Analysis Tools

I'm currently getting back into SEO monitoring and link building and I came across this very useful article about the best tools to analyse your backlinks: The 5 Best Backlink Analysis Tools

With link building in the spotlight again since the Google Panda update, it is crucial for all business to get their strategy right.

It is also essential to use the right metrics to find out who links to you and your competitors, so using the right tools is critical.

According to various sources, link building weighs around 60 to 70% of search engine rankings, so it needs to be an integral part of any SEO strategy.