Search engine optimisation (SEO) is a set of techniques and processes aimed at improving the visibility of a website in search engine results' pages (SERPs)...or to put it simply it is the art/science that will help your website rank in top positions in Google, Bing and Yahoo for your chosen keywords.
SEO is a lengthy and complex process, but there are a lot of free resources available online than get help you improve your results.
SEO is a lengthy and complex process, but there are a lot of free resources available online than get help you improve your results.
Here is a non-exhaustive list of some of my favourite SEO resources.
Keyword Research:
- Free Keyword Suggestion Tool from Wordtracker
- Google AdWords Keyword Tool
- Keyword Discovery - Advanced keyword research tool and search term suggestion tool
SEO newsletters/references:
- SEOMoz, the search marketing reference
- Search Engine Land, another essential source for seo / ppc news
- High Rankings® Search Engine Optimization Information and Search Engine Marketing Tips
- Yahoo! Search blog
- SearchEngineWatch - Discussions About Search Engine Optimization, Marketing and Searching
- ClickZ Internet Marketing Solutions for Marketers
SEO tools: