Why use SEO & PPC for your business

The SEO vs PPC debate has been going on for many years, but in today's increasingly competitive online environment it has no reason to exist anymore.

A lot of businesses still seem to be confused as to what the benefits are to using different marketing channels, especially when it comes to search marketing. So in order for you to invest your marketing dollars (or pounds, euros...) in the correct areas, here's a quick overview of why you should consider using SEO and PPC (paid search ads) for best results.

How to set up basic goals in Google Analytics v5

Google Analytics (GA) is one of the most powerful web analytics tools out there, and best of all it is free. More and more businesses are using it everyday, and the recent upgrade to v5 didn't fail to deliver with improved usability, funnel reports, social metrics, real time data and more.
Now not everybody out there has the time (or will) to get into the features available, so today we're going to go through one of the key tools in GA: Goals.

Goals are basically essential metrics that you want to monitor for your website. The goals in GA are fully customisable and can give you great insights into users behaviour, but today we'll only cover the set up of basic goals to get you started.

Link analysis - which tools should you use?

In these turbulent times for link building thanks to regular Panda updates, I thought I'd share a video from Matt Cutts about the link command in Google. Basically, this video explains that the link command is restricted on purpose by Google to avoid SEOs focusing on link quantity instead of quality.



How do I get information on backlinks and how can I improve my link building?