Who said you need expensive tools and agencies to do keyword research?
A very good article on Search Engine Land about the use of SERPs to find out more about keywords
http://searchengineland.com/3-ways-to-use-googles-search-results-for-keyword-research-39474
Keyword research has always been a long and complicated process, especially if you don't have the right tools, but with a bit of common sense you can get a lot of information directly from the results page in the main search engines.
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