14 Apr 2010

The S factor - how site speed can now influence your rankings

Google confirmed on Friday that site speed is now part of their algorithm along around 200 other variables.
Although this was announced a few months ago, it's worth checking if your site could suffer from this change. One of the best ways to do so is to use the Google Webmaster Tools - the diagnostics functionality should give you some very valuable insights into your website and how it performs.
If you're using any rich media on your site such as Flash, animated images or videos, make sure they are fully optimised and compressed as they will affetc your pages load time.

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