....and welcome Content Experiments!
I received an email from Google yesterday confirming that as of August 1st, 2012, Google Website Optimizer will disappear and be replaced by new functionality in Google Analytics - Content experiments.
If you're into Conversion Rate Optimisation (CRO) and website testing (and if you're not you should be), then this is great news. Google's recent will to provide a better integration between all of its free tools now gives you the ability to manage your content tests/experiments directly from your GA interface.
As you can see from the screenshot below, the new service can already be found under the Content > Experiments menu in your standard GA interface:
So now you have no more excuses not to run tests to improve your website's performance, whether it is a simple A/B test or a more comprehensive Multi variate test (MVT). Read more on A/B testing >