Another great article today in Search engine land about the necessary SEO steps to follow prior to and during a website relaunch (8 Necessary SEO Steps During A Website Redesign)
This ties in very well with a post I wrote last year(how to achieve a successful website relaunch) about all the work involved in updating your site.
Work with SEO in mind
What many businesses forget is that SEO needs to be at the heart of your website development, as it will influence architecture, content and navigation. Working with search engines and searchers in mind should be at the forefront of web projects, and marketing input is necessary to ensure the success of a website.
Have you recently gone through a site relaunch? what would be your main advice for businesses willing to relaunch?
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