Search Engine Land and Sphinn have once again reopened the never ending discussion about white hat and black hat SEO:
I do like the point about the fact that SEO is measured by the level of risk you take and how far you're willing to go to optimise. But as we all know, optimisation is not an exact science so the debate will never stop.
As far as I'm concerned, I'm all about ethical SEO.
What's your view?
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