SEO - what's next?

As it is almost the end of the year, I thought it would be worth sharing this great article on The Most Popular SEO Posts Of 2011 from Search Engine Land.
2011 has been an extremely busy year for SEO's with the multiple panda algorithm updates, the freshness update, the rise of Google + and the ever growing importance of social networks and tools in link building.

Now more than ever it is crucial for businesses to not only understand onsite optimisation but also integrate all their link building and social activities into a complete search strategy.
In my view it is also vital for brands and companies to realise that SEO in itself is worthless if it doesn't bring traffic and revenue, and without having a clear understanding of what optimisation is bringing to the game, then results will be limited.

So here are my key terms/themes for SEO in 2012:

- Link building / Social media optimisation
- Conversion optimisation
- Advanced analytics

Happy new year and see you all in 2012

The evolution of search explained by Google

For all the SEO fans out there (and those who'd like to know how things changed over time), a 6 minute video from Google including all the key search milestones since 1996.

If you work in SEO and need to explain to people on a regular basis how the search landscape has changed over time, then this video is for you.

Time to Wave goodbye

It's official, Google's first attempt at social media, Google Wave (Google Wave Blog), will be officially stopped on April 30,2012.

While this tool never got any support from users, I'm sure it gave Google a lot of great insights into social media and allowed them to develop Google+.

Now let's just hope that Google+ doesn't suffer the same fate, but judging by the news today that Britney Spears is now the most popular person on G+ in front of Larry Page, I think there's no reason to worry (or maybe worry about why people would follow Britney in the first place!).

So long Wave

The real SEO spirit

Another fantastic article in Search Engine Land yesterday - Why Do Search Engines, Keyword Research & SEO Really Matter?.

If you don't know about SEO, search engines or keyword research, then this is the article for you.

It is also a great testimonial for all of us working day in day out in SEO and trying to convince companies that there are huge benefits to work with search marketing experts.

The definitive black hat SEO infographic for Halloween

A very entertaining infographic about black hat SEO from seo.com.
This ties in very well with the announcement by Google earlier this week that SEO is not spam. Well in this case, it is!

So if you want to know what not to do when optimising a site, read on;

Good to know we're not wasting time with SEO

Interesting story from Google yesterday when Matt Cutts confirmed that Google doesn't see SEO as spam - (Google Says SEO Is Not Spam).

I for one am happy to see that I haven't been wasting the last 8 years of my life working on something spammy! It also reassures me to know that I can safely start my freelance SEO/online marketing business with hope.

But this statement by Google obviously doesn't solve the white hat / grey hat / black hat SEO debate. The lines between what's acceptable by Google and what isn't are sometimes still blurry, so if you're ever in doubt about the optimisation you're doing, it's best not to do it. Good ethical SEO runs on respecting the basic rules while learning how to adapt your work to search engine algorithm changes.

Search ranking factors...the evolution

Great infographic in the search engine journal last week.

This clearly shows how we went from metadata to keywords, content, link building and now social media in search engine algorithms.

Over the years SEO has become an art more than a science and it requires technical as well as creative skills.

Source: The Evolution of Making Page 1 [INFOGRAPHIC]"

SEO made easy

A brilliant video from Search Engine Land about SEO. 3 minutes is all you need to grasp the basics of optimisation.

SEO - it's only the beginning

source:http://thefreeseoguide.com/

Working in SEO day in day out, can you can be forgiven for sometimes thinking that good rankings can solve every business problems. The issues start when business owner themselves start thinking the same way and have unrealistic expectations of what search marketing can do for them.
In any business strategy, seo should just be one element of a very wide environment including other marketing channels, data analysis, customer management, acquisition and retention strategies.

Business objectives
At the end of the day, the ultimate objective for any commercial business is to generate revenue. So when working on your seo (either in-house or via an agency), always keep in mind what your core business is, as without sales and revenue, there is no business. Of course good rankings are great, but if they don't convert searchers into traffic and customers, then they're financially worth nothing. So always try and integrate seo within your overall business plan so that you can set realistic objectives and measurement methods for this channel.

SEO strategy
Once you've set your SEO objectives, look at your keywords, your rankings, the impact on your traffic and how you can optimise your website based on searchers behaviour. Of course ideally you'd want high rankings, but some of your competitors may generate more revenue than you with lower rankings thanks to a better optimised site. You need to find the right balance for your website, and if your landing pages are well optimised, then the rankings won't matter as much.

The big picture
In today's online world, seo is obviously one of the key elements of any online marketing strategy and it needs to be planned and implemented very carefully, but it is not the be all and end all solution for your business. If you run a company, you need to always keep the big picture in mind. SEO is a tool that can bring great rewards if done correctly, but remember that good rankings won't always bring traffic and conversions, so don't be fooled by agencies promising you high rankings and top positions in search engine results pages.

Search marketing needs to be used in conjunction with a full range of marketing tools like paid search, website/conversion rate optimisation, web analytics and so on to bring the best results for your business and ultimately revenue.

How does SEO work for your business? do you have good rankings and limited revenue? feel free to share your views and get in touch if you'd like to know how to develop a marketing strategy that works for your business

Yahoo Europe - so long, farewell....

Yahoo announced it earlier this week (Yahoo UK & Others Switching To Bing Organic Results August 3rd), but after the US, the European organic results in Yahoo will from today be powered by Bing.

While this may have only a limited impact for most companies as Google tends to control 80 to 90% of the European markets, it is still a significant change in the search marketing landscape.

The question now is, where does Bing go from here? Many people (including me) have been waiting for a rise of Bing's market share, but this has so far failed to materialise.

So let's raise our glass to Yahoo for many years of searches! It's been fun.

Paid search - getting it right

With paid bids reaching $54 in some industries this week (http://searchengineland.com/study-insurance-loan-related-keywords-are-googles-cash-cows-86113), it is becoming increasingly difficult for new or small businesses to commit to paid search.

So when is the right time to consider paid search? how should you go about it? which keywords should you target?
Here are some answers to help you make the right decision:

What are your objectives?
As for everything else in a business, you need to have clear objectives when considering paid search. These can be conversion objectives, specific revenue targets, number of subscribers.
Working towards those will help you focus your activities and judge return on investment, a crucial element of paid search.

Organic search vs paid search
Ideally you will a apply a mix of both organic and paid search as these two disciplines work hand in hand and support each other. A search started organically may end up converting on a paid keyword and vice versa.
The best advice here if you're just starting your business is to get all the basics of onsite and offsite seo right, and while doing so start your paid campaign to generate some traffic. After a few months, your organic traffic will pick up allowing you to modify the paid/organic balance based on results.

Budgets & keywords
As mentioned at the beginning of this post, some paid keywords are now reaching $54 per click, but don't let this frighten you. If you don't have big budgets, there are ways to run some campaigns at an affordable rate. To limit budgets, bid on your brand terms. These will be your cheapest keywords, but as your brand gets known, they should end up giving you decent traffic and hopefully conversions.
Generic keywords are always more expensive, so try and identify long tail keywords that your users will search for. These may not generate a lot of searches or traffic but should give good ROI.

Use your analytics
Using your web analytics data should give you a very good insight into your users behaviour. Analyse keyword reports and conversions to refine your paid campaigns and give them more focus. Google Analytics is constantly evolving and will provide you with more than enough information to control your campaigns and budgets.

So in short, the ideal time to start using paid search is as early as possible after your business is created. While not compulsory, it should be integrated into your online marketing strategy as it is still a very cost effective channel despite recent increases in costs.

I hope this answers some questions or worries you may have as a business, but as usual feel free to share your views and opinions.

Related posts:

• Improve your seo via paid search
• Getting started in PPC

Google+, waste of time or real contender?

In the last few days, Google launched its latest attempt to conquer the social media world (Google gets social again with Google+ | Mobile Apps | ZDNet UK) with Google +

Call me cynical, but to me this new effort is very likely to achieve as much as Buzz and Wave did.....not much!

While I don't blame Google for the actual willingness to crack this market, I'd be happier if they focused fully on their core business: search

When figures start to show that Facebook is reaching saturation points in certain markets, is now a good time to try and launch a competing service, albeit a little more advanced in terms of communication?

As usual, only time will tell if this is going to succeed, but I wouldn't bet money on it.

What's your view?

Google Instant Pages, why?

Ok, this is going to sound like a rant, but as I'm an opinionated french man, I'm going for it.

So this week Google launched Instant Pages, a clever system that predicts which search result you're going to like and pre loads it for your in the background, thus reducing time to view the page.
While I do appreciate the fact that Google is always trying to enhance the searchers experience, I'm still wondering why people there probably spent hours/days/months developing something that has extremely little value in my eyes.
I watched the intro video for this new tool this week and greatly entertained @rochelledancel when I said "if you can't wait 3.8 seconds for your page to load, get off the web!". Well I stand by this and ask the question: why do we need Instant Pages? Internet speed is increasing everyday and most web users will be able to view a page within a matter of seconds depending on their connection, with sometimes background scripts and tags taking a little longer to run (but not affecting the viewing experience). So the only place where this could be useful is in countries where people still use dial up connections....
Surely you would think Google has bigger fish to fry at the moment in its quest for world domination: How to integrate more relevance in searches, how to crack the social media world, latent semantic indexing.....

But hey, this is just my opinion, so rant over!
As usual, I'd be glad to hear your views on this, so feel free to share.

Design vs conversions - finding the right balance

Recently I've been working more and more on conversion optimisation, and the impending launch of a new website has made it clear to me that the best design is not always best for conversions and lead generation.

As I don't want to upset any web designers here, please let me explain what I mean in more detail.

No conversions = no business

For most businesses, conversions on a website mean revenue, hence the importance of always trying to optimise your pages. Conversion rate optimisation, through A/B or MVT tests, will help you achieve better conversion rates and assess which calls to action work best with your customers.

Beware of assumptions

While working on a website relaunch in the past few months, I made a lot of assumptions as to what would/should convert and how to use the real estate on the web pages. I've got to admit that original results where not as good as I expected.

I had made the classic mistake of thinking that the most attractive design would always convert better. As it turns out, and as proven by CRO, sometimes a more subtle approach with less visible buttons for example can have a dramatic impact on conversions.


Design still matters

Now don't get me wrong, what I'm saying here is not that design is not important. It is obviously crucial for a business to have a nicely designed site that will appeal to its core customer target.
However, decisions on conversion elements of a page such as calls to action or buttons should not be made on look and feel only.

The right conversion / design balance

The trick here is to make sure that your site not only looks nice but also converts. It is all about finding the right balance between good design and conversions, and this can only be achieved if the teams working on the site work together: design and marketing working in harmony and testing for conversions on an ongoing basis.

So next time you review your site, think of design and conversions as 2  things working together as opposed to one element leading the other.
If your design is good and has been optimised for conversions, then your whole business will benefit.

Google +1 and social search - what's in it for you?

As Google is current rolling out its social search across 19 countries, I thought it'd be interesting to have a look at the effect of this and Google+1 on the SERPs and your SEO strategy (thank you @rochelledancel for the suggestion!).

Social search, what is it?

To put it simply, social search is the integration of social media results in the standard Google SERPs. For this to work, you need to be logged in to your google account and synchronise it with your other social accounts (twitter, facebook, you get the idea....). Your search results will now include pages/sites that have been liked or selected by your social contacts as well as the standard google results. The social element will be added just below the affected results.

Google +1

Google +1 works on the same principle and is the google answer to the Facebook "Like". If you like a site, you can just "+1" it , and friends in your network will see it displayed more prominently in their results pages.

What's the SEO impact?

Well at this point in time it is still difficult to assess as social search is still in its infancy. And like every new google tool, it could disappear very quickly (remember wave and buzz??).
One thing that is clear is the fact that if you don't have a google account synchronised with your other social media accounts, nothing will change. And if you do take the time to do this, then you'll also take the time to like or +1 sites that are relevant to you, so hopefully relevant to google too.


What should you do?

So at this point, I don't think there's any need for SEO experts to panic about social search, as if you get the basics right, people will naturally like your site, therefore reinforcing your rankings. Business as usual is the word, continue your SEO efforts with users in mind but don't forget to add those trendy social bookmark buttons on your site to cover all basis!

Are you worried about the impact of social search? have you experienced changes in your rankings? share your views

Google Instant Preview for Paid search

Google instant preview has been available for a little while now, and up until now I've got to admit I didnt pay much attention to it.

However, an article in searchengineland this morning (Google Instant Preview: A Game-Changer For Landing Pages) about instant preview for paid ads made me think.

How is the fact that you can preview landing pages going to affect CTR and conversions? In my view it is not a game changer if you're already creating good landing pages with a high quality score for your paid campaigns. But I do hope that searchers use the functionality to select the right results for them.

It'd be really interesting to have some figures on how searchers use instant preview and how big a factor it has on their click behaviour from the SERPs.

Something to keep an eye on in the coming months.

SEO - the impact of being at the top

Some good insights from econsultancy on the importance on being on page one in the SERPs, and more specifically in the top 3 positions.

Report reveals Google's organic CTR | Econsultancy

While it's always been known that top rankings will grant you higher click through rates than lower positions, it is interesting to see that long tail keywords are more likely to achieve higher CTRs as well as cheap CPC terms.

Long tail matters

If you're a small business in a competitive market, then you should really focus on long tail keywords. Although they may not drive as much traffic to your site as generic/head keywords, they'll help you achieve better conversions and therefore increased revenue.

Paid + organic = results

I know I mention this on a regular basis, but a good mix of paid search and organic optimisation will give you the best results as these 2 channels support each other.

Improve your SEO via paid search

Very good article on how looking at your paid search data can help you refine your organic seo - How PPC Can Improve Organic Search Conversions.

Paid search + organic optimisation = better results

While the article focuses mostly on conversions and how paid search results can help you drive your organic optimisation, it is important to remember another point: paid and organic search work hand in hand.

If you keywords produce results both on the organic and paid side, then customer confidence will be increased and the likelihood of them clicking through to your site will be greater.

Click path matters

Very often searchers will follow a path when looking for something, and this path will involve clicks on paid ads and organic results. if your keywords are present on the 2 channels, your CTR should increase along with your conversion levels if your landing pages are optimised.

The right balance

What's important is to find the right balance in your SEO strategy. I'd always recommend to work on your onsite SEO as well as developing paid search campaigns to maximise performance. And as the article shows, you can then take the learnings from your paid campaigns and apply them to your overall SEO strategy (and vice versa)

Life after Panda....it's all about quality content

How to deal with the effects of Panda and what techniques to use to make sure your site still gets indexed - another great article from search engine land: 5 New Tactics For SEO Post-Panda

As indicated by the demise of link farms, the latest google update focuses heavily on quality content, so if your site is optimised for users, with no duplicate content, then you shouldn't have to worry.

Along with good onsite optimisation, the name of the game is now even more so on link building and how good content can help you achieve top rankings.

Backlink Analysis Tools

I'm currently getting back into SEO monitoring and link building and I came across this very useful article about the best tools to analyse your backlinks: The 5 Best Backlink Analysis Tools

With link building in the spotlight again since the Google Panda update, it is crucial for all business to get their strategy right.

It is also essential to use the right metrics to find out who links to you and your competitors, so using the right tools is critical.

According to various sources, link building weighs around 60 to 70% of search engine rankings, so it needs to be an integral part of any SEO strategy.

Black, white, grey...what colour is your SEO hat?

Search Engine Land and Sphinn have once again reopened the never ending discussion about white hat and black hat SEO:

Hot At Sphinn: SEO/SEM Standards & Certification, Black Hat Vs. White Hat & More

I do like the point about the fact that SEO is measured by the level of risk you take and how far you're willing to go to optimise. But as we all know, optimisation is not an exact science so the debate will never stop.

As far as I'm concerned, I'm all about ethical SEO.

What's your view?

Marketing love...How to make your agency relationship last

Nice article about the don'ts when managing agencies in a digital role. Mistakes I’ve made managing agency relationships | Econsultancy

Here are a few tips to help to help you make the right choice:

1 - Be honest

I've managed quite a few of these relationships in the past, whether it was for seo, ppc, display advertising or other online services, and what I'd say is that it always pays to be honest but firm.

2 - Check for references

Always check for references as you don't want to enter into a yearly agreement only to realise a few months down the line that you've made the wrong choice.

3 - Have clear objectives

Whoever you decide to work with, make sure to have clear objectives before the work starts so that you can inject some direction to the project.

4 - Keep tracking

No matter how much you trust your agency, make sure to keep tracking progress and get regular updates on work.

5 - If you're not happy, say it

This links to honesty, but if at any point in the relationship you feel there is a problem, just raise it! The last thing you need is to waste your precious resources on something that doesn't work.

These are just some basic pointers, but they should hopefully help you make the right choice.

Did you have problems with an agency? do you have other essential advice? share your views

SEO - what not to do

I've been following Jill Whalen and her High Rankings blog since I started working in Online Marketing / SEO 8 years ago now....

Her no-nonsense approach to search engines is very refreshing and her straight to the point advice has always been of great help.

While I have to admit I don't always agree with her views, she's got great expertise, and today's article about which SEO tactics not to use is again very useful: 16 SEO Tactics That Will NOT Bring Targeted Google Visitors.

The evolution of link building

Very interesting article in Search Engine Land on the evolution of link building and how demographics influence link building strategies. Can Likes, Pluses & Tweets Cleanse The Link Graph?

Why you shouldn't always trust search marketing agencies

During my time working in SEO I've come across a lot of search agencies, and while most of them seem to offer "honest" services, here are a few tips to follow when choosing one. After all, you wouldn't want to waste your hard earned cash on services with no return on investment, especially if you're a new or small business.

Promise of a number 1 position in google

Even though it'd be great if someone could guarantee you a number 1 position in search engines, do not believe anybody who would make such a claim. High rankings are achieved through hard work, a lot of tweaking and patience. Due to the nature of search engine algorithms, it is impossible for an agency to guarantee a defined position. So to put it simply, steer clear of unrealistic promises.

The old Google Places trick

Google Places is a tool that allows you to register your business with Google so that it displays in search results for location specific searches (see example for dentists here). So for example if somebody does a search for dentist + postcode, businesses registered with Google Places will display above the natural listings in the SERP, right at the top of the screen.
While this is a really useful feature for searchers, it is also used by some agencies to sell seo services to companies with limited understanding of search engines. The agency will promise buyers a top position within days in google without mentioning the fact that this result will only appear for an extremely specific geolocated search.
It is worth noting that like most Google products, Places is absolutely free and registering your business can be done in a matter of minutes (Google Places)

Top results via paid search

This is another trick used by unscrupulous agencies wanting to make a quick buck. The principle is very simple: Promise a business that they can get a top ranking in Google within a week for a certain amount of money. What the agency will do in that case is bid some money on a very specific keyword in the Google adwords programme and make the customer believe that they've achieved a top ranking with no effort whatsoever. This trick relies on the customer lack of knowledge of search engines, but you'd be surprised by the number of businesses falling for it. Once convinced that they can achieve better positions for more keywords, unsuspecting businesses will keep giving the agency money, but their organic SEO will never improve.

How to choose a good agency?

• Do your research and ask for references
• If something sounds too good to be true, it probably is. Use your common sense
• Ask the right questions and don't be afraid to ask for detailed information
• Have a set of clear and realistic objectives for your business

 I posted a quick checklist of criteria for choosing a search marketing agency back in 2009, and what was valid then is still valid now.

If you've come across suspicious agencies in the past, feel free to share your experience here.

Conversion rate optimisation...or how to help your website achieve its full potential (and more)

In my day to day activities as an online marketer / seo I work across a range of activities, but one of the most interesting thing I worked on recently has to be conversion rate optimisation.

What is conversion rate optimisation?

To put it simply, it is the strategy put in place to help your website perform better in terms of leads, sales and conversions. This can be a simple change of layout in a form, a change in copy (eg a different button on a key conversion page) or an extremely complex multi variate test (MVT). All the these elements and ongoing tests can dramatically improve the output of an ecommerce website or how many people convert into purchasers for example.

Why use conversion rate optimisation?

No matter how well your website is performing, never assume that you can't improve your conversion numbers. As with everything else in life, there's always room for improvement, and a good conversion rate optimisation strategy will help you test your website on an ongoing basis to make sure you get the results you should.

Where to start?

• Step 1 - get your analytics right
  If you don't have accurate data from your website, make sure to identify key metrics for your business. This will give you a point of comparison when implementing tests and changes.
• Step 2 - identify the key conversion pages on your website
  This could be your homepage, a lead submission page, your sales funnel pages.
  
• Step 3 - set up an initial test
  Once you've got data and key pages, make a decision on which page you're going to test first. For beginners, I'd recommend setting up a basic A/B test where 2 different versions of a page are shown to users. The version with the highest conversion will be the one that you should use.
• Step 4 - Measure results and adjust
  When your tests are completed, compare results with your key metrics (decided in step 1) and change your website accordingly.
  
• Step 5 - set up advanced tests
  Once you are familiar with basic tests, consider doing some more advanced tests - multi variate tests. This consists in displaying different elements of a page to users and measuring which combination of elements work the best (different fonts, colours, copy, calls to action, buttons)
• Step 5 - carry out regular tests
  Plan regular tests and improve your website on a regular basis

What tools do I need?

There are a lot of tools that can be used for conversion optimisation, and a lot of agencies offer a range of services for business looking to improve their conversions. What you use will depend on how much money you want to spend:

• You have budgets to spend
  

If you have a decent budget, I'd recommend going with an agency as they will have the knowledge and expertise required to help you make quick wins as well as long term gains. Check out ConversionWorks for practical examples. If you have deep pockets, consider the big players such as Maxymiser (£45k+ per year) who will do all the grunt work for you, including page design.

• You don't have budgets
  

If you have a limited budget (or no budget at all), then I'd recommend using Google Website Optimizer, a free optimisation tool that will allow you to run tests easily as long as you are able to add a few line of codes to your website. Used in combination with Google Analytics, you should be able to start testing and measuring results quickly and cheaply.
There are obviously a lot of other tools available, but these are good starting points.

I have been in touch with quite a few agencies regarding Conversion optimisation, and after seeing a few case studies, it is obvious that there are huge benefits to be made by companies willing to test. So if you think your website is already perfect, think again!

Feel free to share your conversion rate experiences or ask me questions, I'm always happy to help.

SEO tips to ensure a safe website relaunch

Another great article today in Search engine land about the necessary SEO steps to follow prior to and during a website relaunch (8 Necessary SEO Steps During A Website Redesign)

This ties in very well with a post I wrote last year(how to achieve a successful website relaunch) about all the work involved in updating your site.

Work with SEO in mind

What many businesses forget is that SEO needs to be at the heart of your website development, as it will influence architecture, content and navigation. Working with search engines and searchers in mind should be at the forefront of web projects, and marketing input is necessary to ensure the success of a website.

Have you recently gone through a site relaunch? what would be your main advice for businesses willing to relaunch?

The horror SEO story of the weekend...what not to do!

As you probably know by now, I'm a little bit obsessed with link building at the moment, and the story of JC Penney in the New York Times is a great example of link building gone wrong (New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google).

Basically, JC Penney hired a 3rd party Search marketing agency to look after their SEO, and the agency bought 2,000 links across a range of websites with no relevance to the products whatsoever.

While this worked for a while and ensured they got top rankings for a lot of their products, Google has now dropped them from its rankings until they clean up their act.

While the story may not end so badly for them because they are such a big corporation and probably have bargaining power with Google, any normal business would never recover from this kind of practice.

So as I always say, when looking at link building for your website, think relevance, white hat and beware of agencies promising too much.

Have you experienced issues with paid links in the past? share your stories here

Google: Bing Is Cheating, Copying Our Search Results

The fun story of the day, Bing is apparently copying Google's results - Google: Bing Is Cheating, Copying Our Search Results.

I guess it shouldn't come as a surprise to Google, when you're the best at what you do, people will try and copy you, it's called competitive benchmarking!

From an SEO point of view, this may help companies achieve consistent rankings in both search engines, and therefore increased traffic. it will also solve some optimising headaches.

And as a searcher, it's not really going to change my habits, I'll still keep using Google.

Are you likely to change habits because of this?

Google Launches Algorithm To Fight Content Spam

A very interesting new year claim from Google in the news last week (Google Launches Algorithm To Fight Content Spam).

The new algorithm should hopefully help white hat sites achieve higher rankings without having to face competitions from sites with hundreds of links from "dodgy" websites.

As mentioned in one of my previous posts about link building, I do hope that the new algorithm also includes relevance as a factor when analysins content, links and websites.

Have you experienced any changes in your rankings since the update? What do you think of the new algorithm? share your views here.

How to ensure a safe site migration

Happy new year everbody! I hope you enjoyed the holiday break and are now fully back in the swing of things and ready to have a great SEO year.

Very often new year will come with new resolutions and potentially new ideas for your site, so this article from High Rankings should give you some good pointers if you're thinking of relaunching your site this year - 3 SEO Traps to Avoid During Your Website Redesign.

It ties in with an article I wrote last year on site relaunches and focuses on the need to have a clear migration strategy with SEO in mind when changing your site.

As usual let me know if you have any questions about this or feel free to share your experience.